Do you want more traffic to come to your website? Do you want to convert your daily traffic to sales or leads? Do you want your website to rank on search engines? Well, the answer to all your questions is SEO. SEO (search engine optimization) is a vital technique that improves the internet marketing for your company. Major search engines such as Google, Bing, and Yahoo have different ways of ranking and here are 5 ways to immediately improve SEO ranking of your website:
To begin with, you have to know how to choose target keywords and to position them right so that they could generate more traffic for you. The most prudent thing to do is use less competitive keywords which are related to the most competitive ones. That way they will be more targeted and you will realize high rankings.
Another way is to increase your main keywords using keyword search tools like Google Ad word. This tool will also give you related keywords.
Once you have your keywords ready, the next step is keyword positioning. There are many ways to place your keywords and one of them is in the blog post title. Right from the title, the search engine can immediately tell what the website/article is about.
How often do you think about the relationship between web hosting and its role in giving your website a good search engine capability?
It is not something new when someone uses all SEO techniques but fails to get a good ranking. One of the reasons may be trouble with the IP address. IP addresses have to be original; if they have been used by another person, you may be in problem. If the previous website was renowned, you are good to go but if the opposite is true, the search engines will never grant you high rankings. This is the reason why you should check the reputation and reliability of your service provider.
Take a look at other URL- based optimization techniques and you will realize Google like keeping things short, simple and clear. The more characters you add to your domain name to more overwhelming it is for your visitors to remember it. Choose a short and memorable domain name with thematic relevance and recognition.
You can also use your brand name in your domain.
Little things make a big difference in internet marketing and a perfect example is your website navigation. Easy navigation not only affects traffic but also conversion rates. A good web design offers amazing user experience; ensure your visitors spend more time on your site by making them find what they are looking for.
A simple way to do this is using a sitemap or breadcrumb navigation. A sitemap is structured page hierarchy that can be crawled easily by search engines while breadcrumb navigation enables users to know where they are on your website at any time.
Other website navigation best practices include:
Avoiding drop-down menus
Restricting the number of menu items to 7
Using responsive web design that is mobile optimized
Gone are the days when purchasing twitter followers or social bookmarks would increase your site ranking on search engines. Social media is an important channel for information sharing and sharing your website across several social media platforms not only improves your site’s authority but also helps increase organic traffic. Some of the popular social media networks you could use include Facebook, Instagram, Twitter, Pinterest, Google Plus, and LinkedIn.
Reread these 5 tips and increase the traffic on your business website as well as ranking on search engines amongst your competitors.
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