Our path starts with our mission, which is lasting. It declares our purpose as a establishment and serves as the standard against which we weigh our actions and results.

• To refresh the online users.
• To inspire moments of confidence and pleasure.
• To create value and make a change.

Our vision serves as the agenda for our path and guides every aspect of our business by describing what we need to achieve in order to continue accomplishing quality growth.

• Our People: To ensure a great place to work where people are inspired to be the best.
• Portfolio: Bring to Toronto a portfolio of quality websites that anticipate and satisfy online users.
• Planet: Be a responsible citizen that makes a difference by helping construct and support sustainable communities.
• Our Partners: Nurture a winning network of customers
• Profit: Maximize long-term return, and mindful of our overall responsibilities.
• Productivity: Be a highly effective, fast-moving organization.

The strategic emphasis on Customer Excellence is echoed in core value of WebsUnion.

This puts customer needs at the heart of value formation – at WebsUnion, we do not sell to our customers, and they choose us because of our value and performance. The strategic focus of our team is on the development of customized value propositions to meet customer needs and create superior value for the customer and for WebsUnion.

WebsUnion Value Network concept results in developing value propositions beyond the existing customer to fully tap the value network potential. Therefore, value is delivered to and through a network of existing and future customers, partners or other stakeholders.